Top 7 Reasons Why Local Advertising Drives Results
If you’re selling to anyone in your local region, then local advertising is a marketing must-have. Even if you have a national brand, but you still sell to individuals locally - such as with retail or hospitality - then leveraging local advertising techniques could make all the difference to your success.
If you’ve never considered the power of local advertising before, here are our top 7 reasons why it’s so good at driving results.
- Higher Targeting Accuracy
Local advertising allows businesses to focus on specific geographic locations, enabling them to target their audience with greater precision. It also allows businesses to tailor their approach based on the demographics, behaviours and interests of local customers. The more tailored you can be, the less wastage there is. - Builds Stronger Community Connections
Local advertisements are more likely to resonate with the community because they can address local culture, needs and preferences. Every region is slightly different and being able to leverage that to your advantage will improve how people view your advert. That means that when you are creating your advert design and considering your call to actions, add in elements that will particularly spark the interest of local people wherever you can. - Higher ROI
Local advertising is generally more affordable than large-scale national campaigns as you can be more specific and more focused. There is also a greater chance of return on investment because of this too. If you’re looking to advertise across a few different regions, then why not explore tweaking the design ever so slightly for each area to make sure it speaks well to local people. The more you can focus on local people, the better results you’ll see. - Better Engagement and Conversion Rates
Localised content tends to be more engaging because it appeals to customers on a personal level, increasing their interaction with the brand. Don’t fall into the trap of sending out generic messages. Instead push in-store promotions or limited time offers, for example. With your potential customers being in the area, it can encourage them to take immediate action. - Constant Brand Presence Using a mix of the many techniques available, such as vehicle advertising and digital advertising, you can have a constant brand presence around your local area, and you can be in people’s minds more readily. That means it’s important to not just think about the messages you want to convey, but also put emphasis on strong call to actions.
- Unobtrusive Yet Memorable Using vehicle advertising, geofencing or digital billboards, as an example, you are accessing a subtle but effective way of promoting your business. All of these techniques fit naturally into a customer’s day without using their personal data, and they can leave a lasting impression, especially when designed creatively. People are often more receptive to visual advertising that blends seamlessly into their environment, making it easier for them to recall your business later.
- Increased Trust and Credibility Seeing a local brand advertising in a local area can add a sense of legitimacy and professionalism to any business. People are more likely to trust businesses that appear to have a physical presence in their community. A branded vehicle, for example, can signal that the business is local, active and invested in its customers, increasing trust and credibility.
If you’re trying to market to local people and you haven’t yet tapped into the opportunities available from local advertising, then we’d love to have a chat with you to explore what a difference it could make for your business. And at Eye 4 Media we fuse online and offline channels together to ensure you get maximum impact.
If you’d like to book in a free exploratory meeting, then please get in touch.
