digital solutions

Our Eye 4 Zone Targeting digital advertising solutions will vastly increase the impact of your campaign

What is it and how does it work?

To complement your vehicle advertising, we highly recommend layering in our Eye 4 Zone Targeting digital advertising solutions.

This isn’t about choosing more channels to place your adverts. We have specifically chosen the right technology to offer a far more integrated solution.

Our technology syncs visitors' online ads with their geographic location, using information supplied during login to apps or location services. Similar to how Google Maps utilises geo-targeting to list nearby restaurants, Eye 4 Zone Targeting Technology ensures your branded vehicles are not just seen but also accompanied by targeted ads directly on smartphones.

Benefits include:

Focused Targeting: With digital tools, you can be very precise with who you want to target, and we can selectively choose who to send your digital ads to based on how the vehicle ad performs.
Customisable Campaigns: Tailor your advertising so it features at key times. Maybe only show ads during peak commuting times, when all your cars will be on the road. There are a wealth of options available.
Varied Tactics: We primarily use geofencing, geotargeting and digital out of home tactics, layered in with your vehicle ads, to drive the best results.
Non-intrusive: Your ads will show on the road, on mobile devices, or digital billboards, and won’t be intrusive to your audience.
Unique approach: We are pioneers in the UK, offering our multi-touchpoint advertising solutions – a unified approach not available elsewhere.
Unrivalled Brand Presence: With Eye 4 Media, your brand can be seen anywhere and anytime, both offline and online, ensuring optimal visibility and impact.

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Geofencing

Geofencing is a digital advertising tactic that targets customers where they are by drawing a virtual boundary around a specific location. Once this boundary has been drawn, it then delivers targeted mobile display ads to people who move in and out of that particular location or region.

All you need to choose is a specific physical location. This could be a local music venue, football stadium, shopping centre, or even in your competitor’s shop. It works by deciding on the location, drawing a geofence around it, selecting the time you want to make it active, and then anyone moving in and out of that venue will be able to pick up your targeted adverts.

This can work extremely well aligned with your vehicle ad campaign to drive more focused results. If you pick very specific locations, you can choose very selectively who will see the digital story that works in your campaign.

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Geotargeting

Geotargeting enables advertisers to target by geography – specifically exact chosen locations. We can use location based data to put your advert in front of the people in the places that are relevant to you. This could be all the areas where your cars are driving around with your ads.

Geotargeting works by using information supplied by users (opt-in location services) to determine their location, allowing you to serve them with geographically relevant messaging.

Our team works with a number of Geotargeting methods, depending on the scale of your location parameters, meaning we can target the right area for you. This could be towns, an address or a specific landmark, for example. We can then put a radius around each location, giving you the opportunity to target audiences that are known to occupy this specific geographic area.

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Digital Out of Home (DOOH)

DOOH advertising refers to modern day billboards that can be found in towns, shopping centres, railway stations and lots of other places out of the home.

Unlike more traditional billboard advertising, digital versions are far more cost effective, and you can be very selective about when you want your advert to show.

You could choose screens where you know your Crew Members are passing by each day. This will increase how many people see and absorb your advert, and boost the engagement with your campaign.

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Multi-touchpoint Advertising

We offer a selection of digital advertising solutions to boost the results of your vehicle advertising.

These are integrated campaigns that offer unrivalled results, all set up and run by our expert team of advertising specialists.

By combining the impact of our eye-catching car ads with precise online targeting, you double your marketing efforts in your preferred geographic area.

We tailor the right integrated package for each of our clients, working towards their individual specific needs.

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Want your brand to be seen by millions?

Let’s get your results driven. Contact us now to find out more and get a quote, or set up a free consultant meeting where we can discuss your needs in more depth.