How we work

Our team of experts are all ready to drive your results

Advertising Expertise

If you work with Eye 4 Media, you’re not just working with a company that can place vinyl adverts onto vehicles. We are multi-point advertising specialists that know how to turn simple ideas into results driven campaigns.

With packages that include a bespoke mix of offline and online channels, depending on your needs, we are dedicated to using our expertise to create a multi-channel campaign that meets your objectives, whatever they may be.

When you first request a quote from us, we’ll take the time to understand what you’re looking to achieve, and then we’ll build you a recommended package with offline and online channels that fits into your budget.

When you’ve selected the package you want, we follow these steps:

1. Discovery: we will set up a meeting with our creative team so they can find out more about your brand and what you want to achieve with your advertising. Depending on the package you opt for, this may be our offline team and online team together, or you could meet with these independently. We can decide what’s best for you at the time.

As part of this meeting, we will also agree the guidelines for your Crew Members and how you’d like them to post on social media as part of your campaign.

2. Campaign Design: Our in house graphic designers will create with some ad concepts for you, based on the findings of the discovery meeting.

3. Digital Layering: If you also opted for our Eye 4 Zone Targeting digital advertising, our digital team will create some campaign concepts to work alongside your vehicle adverts.

4. Artwork Ready: When we have agreed the final artwork, we will send it to our graphic printers ready for your preferred start date.

5.Crew Member Ready: When you’re ready to go, we will visit the home of your selected Crew Member(s) to wrap their car with your vinyl advert. We then repeat this every two weeks to ensure that your advert always stays fresh.

6.Digital Additions: The final step is to get the digital elements of your campaign in action, whatever options you chose to go with. Our team will design the ads, run the campaigns for you, and analyse the results to ensure that we can optimise success.

7. Reporting: You will get a regular report stating how well things are going, and we always value the feedback from our clients. Has your website traffic increased? Are you getting more leads in? The more you can tell us, the better we can drive results for you.

8. Next Steps: We will agree a set time period for your initial campaign. When that’s completed, we can decide together how you want to continue, and you can make any changes you feel are necessary.

Get Started

Your Team of Experts

We don’t just have graphic designers in our team. We have advertising experts.

Our advertising team is driven by our CMO, who has more than 20 years of experience in marketing and advertising. Together, the team can take your ideas and turn them into campaigns that deliver.

Our offline team will think about what will provide the greatest visual impact, as well as understanding where your advert fits into your customer journey so we can get the right call to action in place.

Our digital team are at the top of their game when it comes to working with a range of digital advertising solutions. They will consider how your chosen channels can work together to drive the best results.

This isn’t about a set of adverts. This is a multi-touchpoint campaign to reach your target audience.

Book a free consultation

Who are the Crew Members?

We actively recruit Eye 4 Crew Members across the UK. These are people willing to have their cars branded with your company details.

All active Crew Members are paid a fixed monthly fee to drive around with your advert on their vehicle. They are also contracted to share social media posts (following agreed guidelines) which include your advertising.

We also take responsibility for ensuring that our drivers represent your brand positively.

If you’re interested in becoming a Crew Member, we’re always looking to increase our network.

Become a Crew Member

Frequently Asked Questions

How much does it cost to run a car advertising campaign with Eye 4 Media?

This depends on many factors, such as the duration of your campaign, the number of vehicles you would like to brand, and the size of your advertisement. We will give you a complete breakdown of costs during your no-obligation consultation with a member of our advertising team.

How do you select your Eye 4 Crew Members?

We only recruit Eye 4 Crew Members who are fully insured and fully committed to every car ads campaign they undertake. We carefully match each Eye 4 Crew Members with advertisers in their local area to ensure optimal brand exposure in audience-rich locations.

What type of vehicles do you use?

We use all vehicle types in our car advert campaigns, from small city cars to large family saloons, vans, minibuses, cabs, and even coaches. We valet our vehicles every other week to ensure we advertise your brand in the best possible light and immediately replace any damaged graphics.

How do you monitor results?

We equip every vehicle with a tracker to ensure compliance and help us track the success of your car advertising campaign.

Do I have to commit to a long-term contract?

Absolutely not. Our car ad campaigns run for a minimum of three months, but you can extend them for as long as you like.